PROMOTION AND COMMUNICATION

PRESS COMMUNICATION

space&interiors is presented as part of Salone del Mobile.Milano press conferences.
A tour of major European and international capitals is planned on three continents, with the last leg in Milan.

INTERNATIONAL COMMUNICATION

• Off-line and on-line communication-related activities are planned in Austria, Belgium, France,Germany, the Netherlands, Russia, Spain, Switzerland, the United Kingdom and the United States
• On-line publications such as, for instance, Architonic, Archiproducts, Archiexpo and Dezeen
• Off-line publications such as, for instance, Arkitektur Aktuell, DAMN, AD, A&W, Frame, Archello, 360, Diseño Interior and Icon
• Presentation in Newsletters sent out by the Salone del Mobile.Milano

COMMUNICATION IN ITALY

• Off-line and on-line communication-related activities in architecture, interiors, design and Fuorisalone guide publications
• Media relations and social media support
• Partnership with well-known specialist media
• Web marketing and DEM on broad and narrow targets Database of professionals in Italy and internationally

AT THE SALONE DEL MOBILE.MILANO

• Visual advertising inside the Milan Fairs district, as part of the Salone del Mobile.Milano
• Reminder about space&interiors during the web registration process for the Salone del Mobile.Milano
• Distribution of leaflets at Fiera ticket offices

IN TOWN AND FROM THE SALONE DEL MOBILE.MILANO TO THE MALL

• In Milan, totems, posters, flagpoles and ground markings
• Shuttle bus between The Mall and the Salone del Mobile.Milano

AT THE MALL

• Meetings with Italian and international journalists and opinion makers
• Visits from foreign delegations of industry professionals
• Archicocktails offer a further opportunity for relationship-building and business