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MADE expo 2017: in Milan to shift back into growth mode
After listening to what manufacturers were asking for in 2013 we decided to stage MADE expo every two years. Three years later we are pleased to see that our colleagues in Bologna are going down the same route,” explains MADE Eventi President, Roberto Snaidero, on learning that the SIAE show in Bologna is also going to be held in even years. “The move will give a better balance to the trade fair calendar, which is currently way too packed, and allow companies to manage their resources more effectively.”
The Chairman of ANCE, the Italian association of private construction contractors, Claudio De Albertis, had this to say: “There is a strong rationale for holding the event every two years: it’s something that the market has long been asking for and that I agree with entirely. Let’s not forget that all the leading European trade events are staged every two years.”
MADE expo – universally recognised as one of the foremost shows on the international scene and the benchmark in Italy for architecture and the building construction industry – will be playing a major role in this new setting. With its “four specialised shows-in-one” formula and a schedule jam-packed with exciting events, MADE expo is a unique showcase covering eight halls at the Fiera Milano Rho trade fair venue and allowing exhibitors to fully leverage the economic upswing expected to materialise next year. The CRESME research centre has, in fact, forecast a 2.6% rise in building construction investment in 2017.
It can safely be said that next year represents an irreplaceable launching pad for exhibitors and their top-notch products. With a little under five months to go, more than 520 exhibitors have signed up and 60% of the trade show floor has already been allocated.