MADE is the acronym for Milano, Architettura, Design, and Edilizia, and it’s an Expo because it is an exhibition with an international reach; the English word “Made” also suggests the event’s pro-active stance for construction, business, innovation and networking. MADE expo, the biennial trade fair conceived and specialized as a wellspring of integrated ideas and business, opens its doors today at Fiera Milano Rho and will remain open until 11 March 2017.
The quality of MADE’s exhibitors and offerings are unarguably the strengths of this eighth edition. Much more than a mere trade fair, it is an enormous and unique “experiential location” where people can discover, glimpse, find out about and get their hands on all of the latest research and innovation developments from over a thousand exhibitor companies, representing the crème de la crème of what the market has to offer. Eight halls span a surface area that covers in excess of 50,000 m², with more space than ever occupied by international exhibitors. Four vertical “Saloni” or show-in-shows cover homogeneous market sectors corresponding to specific phases in the building design and construction process: MADE Costruzioni Materiali (Constructions and Materials), MADE Involucro Serramenti (Building Envelope and Windows), MADE Interni Finiture (Interiors and Finishes), and MADE Software Tecnologie e Servizi (Software, Technologies and Services). Eight special events, featuring more than a hundred meetings and conferences, promise to bring visitors every last detail on materials, construction systems, solutions and technologies for the building industry of today and tomorrow. A total of 165 profiled delegates are arriving from 38 countries and will be participating in 1,200 B2B meetings with exhibitor companies.
This is what MADE expo 2017 brings to the table as a “hub for business” and a high potential network for promoting trade, training and continuing education.