MEDIA PLAN


NATIONAL COMMUNICATION CAMPAIGN

  • Radio, Local and National daily press during the months prior to the event
     
  • More than 80 specialized publications in the architecture, construction and various technical sectors in media partnerships and not, that will start publicizing MADE expo from Autumn
     
  • Digital campaigns and media partnerships on the leading portals of sector for million contacts
     
  • Social campaigns on Facebook, Twitter, Linkedin
     
  • PR activities and dedicated press office
     
  • Presidium of significant moments/specific targets (Architects, Engineers, Surveyors and construction Professionals) such as for example the National Congress of Architects, ANCE Initiatives, Serramentour etc.
     
  • Continuous dialogue with the network of reference Associations, Universities and Institutions, (Producers, Distributors, Training schools, Universities, Professional registers, Chambers of Commerce ...)
     
  • Regional actions or by segment regarding  specific targets

INTERNATIONAL PROGRAMME

  • More than 50 specialized media involved in France, Germany, Switzerland, Austria, Belgium, Holland, the U.K., Spain, Greece, Russia and the former republics, Eastern Europe, the Balkans, Turkey, North Africa, the U.A.E. and the U.S.A.
     
  • ​The leading digital channels such as for example Archiproducts, Architonic, Houzz, DABonline, Archiexpo, Building. co.uk, Edilportale, Frame, Archdaily, designMENA, 360
     
  • External advertising at major international fairs

DIGITAL MARKETING

A powerful system of relationships with the community of the world of architecture and construction

 

  • The bi-lingual madeexpo.it portal
    More than half a million visits in the three months prior to the event, 3 million pages, 75,000 registered users, constantly updated and featuring sections dedicated to participating companies as well as proprietary content including interviews and in-depth articles.
     
  • E-mail marketing activities on the MADE expo professional database
     A unique feature with more than 200,000 users in Italy and 30,000 abroad which is regularly profiled and updated and to whom differentiated messages are sent intended to attract attention and interest in the exhibition
     
  • Involvement of the Social Fanbase
    More than 20,000 contacts and growing all the time. Constant and increasing stimuli before and during the event on Facebook, Twitter and Linkedin with a structured and continuously monitored programme.